Starting or rebranding a life science business comes with many critical challenges. One of the first questions is, what should your company name be?
Naming your business may seem simple on the surface, yet it requires an in-depth, collaborative process. If you’re naming a new company, investing in one, or considering an identity refresh, this recording covers the essentials of the naming process. Industry experts Julie Blasingim, CEO of Univo IRB; Nick Perks, Vice President of QHP Capital; and Jacque Alexander, Account Strategist at SCORR Marketing share their insider knowledge and expert tips.
Watch now to discover:
- How investors, founders, and marketers approach the naming process
- Exclusive insights into how Univo IRB was created and its mission
- What the process of choosing a company name looks like
- Tips for making your brand’s name memorable and meaningful
- Strategies for an impactful brand launch
