The life science industry’s marketing landscape continues to evolve. To stay competitive, you need data-driven insights into what’s working now and what’s next. Our 2024 marketing trends survey report delivers the strategic intelligence you need to optimize your marketing initiatives and plan confidently for 2025.
This comprehensive analysis draws insights from key players across the life science ecosystem, including CROs, CDMOs/CMOs, software/technology providers, and sponsors. Our respondent pool represents the industry’s decision-makers, with 59% serving as CEOs, presidents, or directors. Additionally, 85% of participants are directly involved in marketing decision-making processes, ensuring the insights reflect the perspectives of those driving strategic marketing choices.
Download your copy to discover:
- A detailed breakdown of the most frequently deployed marketing initiatives across the industry
- Current marketing budget allocation patterns and investment priorities
- Comparative analysis of spending across key channels — from digital platforms to traditional outreach
- Which strategies and tactics are performing the best