How Prepared Are You for Marketing Success? Take the Quiz.

Pack your bag and get ready to score your marketing with SCORR!

Follow the link below to go on a journey through a series of questions and key takeaways that will help you determine where you are exceeding industry standards with your current marketing and where you most likely need support.

Earn marketing badges for your current successes, then see which additional badges you have the opportunity to earn by working with SCORR when you reach the end of your journey!

Question 1 (of 10)

Do you have a consistent brand strategy and brand story?

We have an effective and consistent brand story across marketing and business development

Some of our brand story and strategy is aligned

We do not have a consistent brand strategy or story across marketing materials

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Find out why people have chosen SCORR as their marketing partner.

Question 2 (of 10)

How often do you look at your marketing metrics and ROI?

Monthly

Quarterly

Annually

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SCORR helps our clients beat industry averages for conversions, bounce rates, ad click-through rates, email click-through rates, lead generation, paid search ROI, and more.

Here’s a snapshot of the results we achieved with Clinical Ink:

Revenue attributed to marketing increased 16x from 2019 to 2020
1.5x sales qualified leads generated vs. goal
1,700+ marketing qualified leads generated post-brand launch

Question 3 (of 10)

Do you have KPIs established for every marketing channel?

All channels have KPIs we measure

Some channels have KPIs

We haven’t established KPIs yet

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SCORR has the innate ability to help us generate and uncover leads[.] … It’s been tremendous for us to be able to get those and convert qualified leads into sales qualified leads on a regular basis.”

Elligo Health Research®

Question 4 (of 10)

Have you implemented a marketing automation tool that supports marketing leads with educational materials?

Yes, we have a CRM and marketing automation tool

No, but we have a CRM to support our sales team (i.e., Salesforce, HubSpot)

No, we don’t have a CRM or marketing automation in place

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Because we’re offering marketing automation services, we ensure that no leads are lost — whether they come to our clients from events, a newsletter, their website, an ad, an email, a social post… or they saw them mentioned in an article last week and are just getting around to researching them now.”

SCORR’s Director of Digital Strategy

Question 5 (of 10)

How often are you contributing articles and/or interviews to trade publications and news outlets?

One or more times per quarter

At least once a year

We’re not regularly mentioned

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SCORR has done a fantastic job of providing us with opportunities to write articles, be published, speaking engagements — things that we may not have had access to. SCORR has given us a direct line to those types of opportunities.”

DZS Clinical Services

Question 6 (of 10)

Do you have the bandwidth to do scientific writing in-house?

Yes

We plan to expand our team this year to meet this need

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SCORR has been really instrumental in helping us build out our collateral — from a BD perspective to white papers to case studies. … They are incredibly knowledgeable in the health sciences[.] It’s not just a marketing group that’s trying to figure out your space. They know your space, and they bring that to the table.”

Recro Gainesville

Your subject matter experts are incredibly busy. Lean on SCORR to conduct timely interviews to gather their expertise, then write scientific white papers for you so your team can stick to working on the science.

Question 7 (of 10)

Do you have educational (nonpromotional) resources for your target audience to support your lead generation efforts?

Yes

Very few resources are strictly educational

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It’s much easier to tailor your content to your prospects’ specific needs when you categorize content creation according to three distinct goals: generate awareness, facilitate consideration, and influence decision.

Click to Expand

Question 8 (of 10)

Do you regularly invest in paid search ads (i.e., Google Ads, Microsoft Ads, etc.)?

Yes, we have ongoing campaigns

We occasionally run paid search ads

No, we have never run paid search campaigns

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AMRI Case Study:

In the first week following the brand launch, paid search traffic increased significantly without increasing its budget:

Paid Search Traffic

100% Increase

Referral Source Traffic

50% Increase

Traffic From Social Media

37% Increase

Question 9 (of 10)

How often do you post on your social media profiles with news, education, updates?

Multiple times per week

1-2x per month

Rarely ever, if at all

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We’ve been pretty successful, especially with our marketing materials. … We’ve had good conversations in both the LinkedIn and X space, as well as with customers. … [SCORR] understood what we were about and how to express it out into the market space.”
Atorus Research

Question 10 (of 10)

How often are you reviewing and updating your website for SEO, performance, and accessibility?

Often

Sometimes

Never

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If you could see what the website used to look like a few years back — it certainly needed some improvements. … [Now] our website is set up where we can understand the client’s needs, have great interactions with requests, implement new strategies and new services. It really has allowed us to have cohesiveness, to have consistency. … [SCORR] understands the needs — not only as a company, but the needs of our clients.”

SAMDI Tech

You Made It!!

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