Coronavirus Conference/Trade Show Status
This is a serious time, with coronavirus concerning us all. We know you will be making necessary decisions for your organization that will need to be communicated. In addition to our COVID-19 Communications Toolkit below, we’re on standby to support the creation of both internal and external communications, as well as an overall communication plan, if needed.
Want to learn more?
Visit our Virtual VenueYou may have difficult trade show decisions to make in the coming weeks. Our team is actively monitoring the status of these events and will continue communicating with conference vendors for the latest information. See our live list below for updates on key shows and tips regarding how to overcome trade show cancellations and reduced attendance.
COVID-19 Communications Toolkit
Times of crisis highlight the need for an overall communication strategy. In order to provide clarity and confidence for your employees, customers, and stakeholders alike, we encourage you to review our concise toolkit covering some best practices to keep in mind when formulating communication responses regarding COVID-19.
Coronavirus: Proactive Marketing and Trade Show Tips
- Internal communication: Leadership, HR, and marketing communications teams should work together to prepare and distribute employee communications on current stance and any adjustments to in-office work, company, or other guidelines. For large and/or global organizations, we recommend a formal communications plan and committee/process for triage of questions.
- External communication: Leadership and the marketing communications team should proactively communicate any changes based on your response to this situation to customers, prospects, and other stakeholders.
- Prioritize meeting scheduling: Ramp up your BD teams’ efforts and inside sales resources around meeting scheduling efforts leading up to trade shows. If the conference cancels, attendance declines enough, or you choose not to attend, you still have the opportunity to keep a meeting on the books with prospects.
- Actively monitor conference attendance/cancellations: BD and marketing should make decisions on how many staff to send and what level of investment to make. SCORR has provided a live industry conference tracker below.
- Convert meetings, events, and trade show attendance to virtual meetings: We see conferences moving dates out, but they are trying to retain an on-site format. There is currently little discussion of moving to virtual conference platforms. That said, if your company has events or all-company meetings to host, consider virtual options such as Zoom, vConferenceOnline, or webinar-based platforms. If conferences are cancelled, encourage meetings to stay on the calendar and offer to set up the meeting online. Ask your IT department to assess your current meeting platform and bandwidth in preparation.
- Assess paid media and digital investments: These are often targeted around or at trade shows. Assess the level of investment and adjust as needed.
Conference/Trade Show Status Tracker
Last Updated: September 23, 2021 8:21 pm
Conference
Dates
Location
Event Status
COVID-19 Status
September 27 - October 1, 2021
Orlando, FL
Rescheduled
2021 in-person event scheduled September 27-October 1, 2021
No notice on website
September 28-29, 2021
Virtual
Proceeding
Virtual meeting September 28-29, 2021
October 19-21, 2021
Virtual
Proceeding
Virtual event October 19-21, 2021
October 20-23, 2021
Hangzhou, China
Proceeding
In-person in Hangzhou, China, October 20-23, 2021,
November 9-10, 2021
Boston, MA
Proceeding
In-person event November 9-10, 2021
No notice on website
December 11-14, 2021
Atlanta, GA
Proceeding
In-person event December 11-14, 2021
February 13-16, 2022
Atlanta Marriott Marquis, Atlanta, GA
Proceeding
In-person event February 13-16, 2022
February 25-28, 2022
Phoenix, AZ
Proceeding
In-person event February 25-28, 2022
March 7-10, 2022
Athens, GA
Proceeding
In-person event March 7-10, 2022
No notice on website
March 22-23, 2022
Madrid, Spain
Proceeding
In-person event March 22-23, 2022
March 24-27, 2022
Dallas, TX
Proceeding
In-person event March 24-27, 2022
March 27-31, 2022
San Diego, CA
Proceeding
In-person event March 27-31, 2021
March 29-30, 2022
Raleigh-Durham, NC
Proceeding
In-person event March 29-30, 2022
March 29-31, 2022
Brussels, Belgium
Proceeding
Hybrid event March 29-31, 2022
April 6-10, 2022
Boston, MA
Proceeding
In-person event April 6-10, 2022
April 8-13, 2022
New Orleans, LA
Proceeding
Next in-person event is April 8-13, 2022
April 12-13, 2022
Burlingame, CA
Proceeding
In-person event April 12-13, 2022
April 18-21, 2022
Washington, DC
Proceeding
In-person event April 18-21, 2022
April 20-21, 2022
Barcelona, Spain
Proceeding
In-person event April 20-21, 2022
April 23-26, 2022
Lisbon, Portugal
Proceeding
In-person event April 23-26, 2022
May 1-5, 2022
Orlando, FL
Proceeding
In-person event May 1-5, 2022
May 1-4, 2022
Boston, MA
Proceeding
In-person event May 1-4, 2022
No notice on website
May 4-5, 2022
Paris, France
Proceeding
In-person event May 4-5, 2022
May 6-10, 2022
Portland, OR
Proceeding
In-person event May 6-10, 2022
May 10-11, 2022
Boston, MA
Proceeding
In-person event May 10-11, 2022
May 14-18, 2022
Washington, DC
Proceeding
Hybrid event May 14-18, 2022
May 16-19, 2022
Washington, DC
Proceeding
Hybrid event May 16-19, 2022
May 17-19, 2022
Philadelphia, PA
Proceeding
In-person event May 17-19, 2022
May 21-25, 2022
New Orleans, LA
Proceeding
Hybrid event May 21-25, 2022
May 22-25, 2022
Austin, TX
Proceeding
In-person event May 22-25, 2022
May 22-25, 2022
Fort Worth, TX
Proceeding
In-person event May 22-25, 2022
May 24-26, 2022
Javits Center, New York City, NY
Proceeding
In-person event May 24-26, 2022
May 24-25, 2022
King of Prussia, PA
Proceeding
In-person event May 24-25, 2022
June 3-7, 2022
Chicago, IL
Proceeding
Hybrid event June 3-7, 2022
June 5-9, 2022
Minneapolis, MN
Proceeding
In-person event June 5-9, 2022
June 6-7, 2022
Hyatt Regency Minneapolis; Minneapolis, MN
Proceeding
In-person event June 6-7, 2022
No notice on website
June 6-7, 2022
Tel Aviv, Israel
Proceeding
In-person event June 6-7, 2022
June 8-9, 2022
Irvine, CA
Rescheduled
In-person event June 8-9, 2022
June 13-16, 2022
San Diego, CA
Proceeding
In-person event June 13-16, 2022
June 18-23, 2022
Austin, TX
Proceeding
In-person event June 18-23, 2022
June 29-30, 2022
London, UK
Proceeding
In-person event June 29-30, 2022
June 30 - July 2, 2022
Sapporo City, Hokkaido, Japan
Proceeding
In-person event June 30-July 2, 2022
July 3-6, 2022
Harrogate, UK
Proceeding
In-person event July 3-6, 2022
July 10-13, 2022
VirtualChicago, IL
Proceeding
Hybrid event July 10-13, 2022
July 11-15, 2022
Montreal, QC
Proceeding
In-person event July 11-15, 2022
July 11-13, 2022
Boston, MA
Proceeding
In-person event July 11-13, 2022
No notice on website
September 11-14, 2022
Virtual
Proceeding
In-person event September 11-14, 2022
September 12, 2022
Boston, MA
Proceeding
In-person event September 12, 2022
September 13-16, 2022
Maastricht, The Netherlands
Proceeding
In-person event September 13-16, 2022
September 22-23, 2022
New Brunswick, NJ
Proceeding
In-person event September 22-23, 2022
September 28-29, 2022
San Diego, CA
Proceeding
In-person event September 28-29, 2022
October 3-4, 2022
San Diego, CA
Rescheduled
In-person event October 3-4, 2022
October 5-8, 2022
Stockholm, Sweden
Proceeding
In-person event October 5-8, 2022
October 7-9, 2022
Hollywood, FL
Proceeding
In-person event October 7-9, 2022
October 11-12, 2022
San Diego, CA
Rescheduled
In-person event October 11-12, 2022
October 12-14, 2022
TBD
Proceeding
In-person event October 12-14, 2022
October 19-20, 2022
Santa Clara Convention Center; Santa Clara, CA
Proceeding
In-person event October 19-20, 2022
No notice on website
October 19-21, 2022
Impact, Thailand
Proceeding
In-person event October 19-21, 2022
October 19-20, 2022
King of Prussia, PA
Proceeding
In-person event October 19-20, 2022
October 22-26, 2022
Anaheim, CA
Proceeding
In-person event October 22-26, 2022
November 10-14, 2022
Philadelphia, PA
Proceeding
In-person event November 10-14, 2022
November 13-16, 2022
Denver, CO
Proceeding
In-person event November 13-16, 2022
February 6-9, 2023
Orlando, FL
Proceeding
In-person event February 6-9, 2023
February 26 - March 1, 2023
San Diego, CA
Proceeding
In-person event
June 19-23, 2022
Chicago, IL
Proceeding
In-person event June 19-23, 2022