Samdi Tech
- Industry: Drug discovery
- Products/Services: An organization focused on the development and use of high-throughput screening assays
- Specialties: Label-free assay solutions that accelerate drug discovery and provide more valuable decision-making data
- Headquarters: Chicago, IL
Distinguishing Yourself Through Digital Strategy
SCORR helped a life science startup build a digital marketing strategy worthy of their unique services. The drug discovery organization was already offering an innovative solution to some of the most common pitfalls of the targeting and validation process. A comprehensive online strategy made sure the industry took notice.
THE CHALLENGE
SAMDI Tech Inc., now part of Charles River Laboratories, was a young and growing organization slowly making a name for itself thanks to its expansive collection of highly valuable SAMDI affinity selection mass spectrometry (ASMS) and biochemical assays. Offering label-free, high-throughput assays with real-time data monitoring already distinguished SAMDI Tech among its competitors, but it aspired to have a digital marketing strategy necessary to capitalize on such a unique value proposition. With a limited marketing budget, the organization faced a hurdle to kick-start their lead generation. As such, any additional marketing dollars would need to illustrate noticeable ROI as it pertained to SAMDI Tech’s two overarching goals: building robust lead generation and raising brand awareness.
THE SOLUTION
SAMDI Tech approached SCORR in 2017 to build their brand and gain more awareness around it. We started by building out their Big Idea — the primary look, feel, and messaging of their brand — then we created a comprehensive digital marketing strategy. At SCORR, we know that successful marketing begins with a strategic plan because tactics and expertise alone are prone to miss the mark without strategy.
This case involved an organization that was still young and actively growing, but the need to effectively showcase its unique offerings was all the same. Without an initial large budget needed to make any radical changes, SAMDI Tech slowly and consistently invested in their digital tactics over the next four years. SCORR first helped the drug discovery organization with a highly targeted paid search campaign and a fully developed social media calendar. To build lead generation and branding awareness, SCORR also developed SAMDI Tech’s website and then continuously optimized the website content and conducted ongoing detailed reviews of its search engine optimization (SEO) — crucial to launching a robust marketing campaign. Subsequently, the bottom-line result for SAMDI Tech’s partnership with SCORR was $12 in revenue for every $1 spent on digital ads.
The Do’s and Don’ts of Digital
At SCORR, our digital strategies are guided by principles — principles we have painstakingly established thanks to decades of experience and our talented team of marketing specialists. These principles shape the do’s and don’ts of our digital strategies. Though these guidelines are simple in theory, consistently supporting your website, paid search efforts, and B2B social media according to such standards represents a critical marketing investment. For those organizations looking to achieve maximum ROI, this array of digital investments provides even bigger dividends when empowered by an advanced system of automation.
A Full-Spectrum Digital Strategy
Your digital strategy isn’t a collection of ad hoc marketing tactics — it is your comprehensive plan to generate ROI using your online presence. At SCORR, we’ve spent over 20 years connecting digital strategies to actual lead generation, and we understand the ROI potential behind the entire digital spectrum: targeted search, strategic social, and a fully optimized company website.
SAMDI Tech partnered with SCORR Marketing to help us brand ourselves in the drug discovery space. SCORR’s strategic approach to refreshing our brand and understanding our business allowed us to have cohesiveness and success in providing ROI on our marketing dollars. I’ve always seen SCORR as an integral part of our company.”
THE OUTCOMES
SCORR overhauled the digital tactics and strategy behind each of SAMDI Tech’s online channels — including ensuring that they had high-quality content to inspire lead-generating form fills. After investing in a solid foundation with a revamped brand and website, SAMDI Tech had all the essentials in place for a digital ecosystem that could increase industry awareness, lay the groundwork for successful ad campaigns, and help maintain a more robust lead generation pipeline. The outcome was a more comprehensive and data-driven digital strategy, and the ROI speaks for itself:
$12 revenue for every $1 spent on digital tactics
50% increase in website form fills
39% below the average CPC
2,303% total ROI from all digital tactics
Due in part to the successful partnership between SCORR Marketing and SAMDI Tech and the growth the drug discovery organization achieved, SAMDI Tech positioned itself to be acquired by Charles River Laboratories in January 2023.
Could Your Digital Strategy Do More?
Digital marketing grows more powerful and more nuanced every day. Paid search, social media, and website optimization are already amazing tools with big revenue potential, but what’s possible now is only a glimpse of the ROI that could be captured in the future. In fact, advanced marketing automation is already generating twice as many leads for those organizations taking the risk and making the investment. Could your online tactics be doing more to keep your pipeline full and get your company noticed? SCORR is the industry-leading expert in the digital marketing strategies behind successful life science organizations.