News
SCORR Marketing is Finalist in Major International Health Care Marketing Competition
SCORR Marketing is a finalist in the Medical Marketing and Media (MM&M) Awards, one of the most prestigious award competitions in the health care marketing industry.
“Health care is a key marketing segment and the MM&M Awards attract the work of the largest marketing and advertising firms and the best creative teams in the world,” said Cinda Orr, SCORR Marketing president and CEO. “I’m very proud that our team can compete with the most recognized firms in New York, Chicago and Los Angeles.”
SCORR is a finalist for work it did on behalf of client Theorem Clinical Research for the 2012 Drug Information Association Annual Meeting. SCORR developed a strategic branding program that included the trade show booth and campaign based around the theme, “Think Theorem.” Among the breakthrough creative that earned the nomination, SCORR arranged to have a living statue — an actor painted in bronze and posed as Auguste Rodin’s “The Thinker” sculpture — as a lead generation technique at the trade show exhibit.
SCORR also won two awards in the Thirtieth Annual Healthcare Advertising Awards, a national competition sponsored by the Healthcare Marketing Report, for the same work.
According to MM&M, more than 100 independent industry judges representing a wide variety of disciplines and backgrounds within the health care marketing community completed two rounds of comprehensive scoring to determine the finalists. Winners will be announced in New York on October 2.
“In our industry, this is like being nominated for a Grammy or an Emmy,” Orr said. “Regardless of the outcome, I feel as if we’ve already won.”
About SCORR Marketing
SCORR Marketing, a full-service marketing and communications firm, is dedicated to achieving results for its global clients by combining strategy and creativity. SCORR has locations across North America and Europe. For more information, visit www.scorrmarketing.com.