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Cryoport Systems Inc. Names SCORR Marketing Agency of Record
(Kearney, Neb.; Sept 1, 2015) — SCORR Marketing, a global full-service marketing and communications firm with concentrated expertise in life sciences, has been named the agency of record for Cryoport Systems Inc., the leader in cryogenic logistics for temperature-sensitive life sciences materials.
SCORR will work with Cryoport to build its brand, develop marketing strategies, expand existing markets, reach new markets and increase awareness of its solutions and services to support business growth.
“This is an excellent opportunity for both companies,” said Krystle Buntemeyer, senior vice president and chief marketing officer of SCORR. “Cryoport provides unique, all-inclusive cryogenic logistics solutions, and we look forward to utilizing our industry knowledge, experience and connections to help expand Cryoport’s sales and marketing reach and to be recognized for its market leadership.”
Headquartered in Lake Forest, Calif., Cryoport serves the life sciences industry, including immunotherapy manufacturers; researchers developing the next-generation human health medicines and therapies; the in vitro fertilization (IVF) market, including individuals transporting eggs, embryos and sperm; science and research companies involved with animal husbandry; as well as health centers, universities, diagnostic laboratories and central laboratories for clinical research organizations.
“Across every industry we serve, SCORR understands how to engage specific audiences,” said Mark Sawicki, Ph.D., chief commercial officer of Cryoport. “We’re confident SCORR’s strategic expertise and creativity will help us achieve our business goals.”
Learn more about SCORR’s team, global network of resources and comprehensive capabilities at scorrmarketing.com.
About Cryoport
Cryoport is the premier provider of cryogenic logistics solutions to the life sciences industry through its proprietary packaging, information technology and specialized cold chain logistics expertise. The company provides leading-edge logistics solutions for biologic materials such as immunotherapies, stem cells, CAR-T cells and reproductive cells for clients worldwide. With its proprietary Cryoport Express® liquid nitrogen dry vapor shippers, validated to maintain -150°C temperatures, and Cryoportal™, which facilitates shipping management, Cryoport is the preferred cryogenic logistics solutions partner to the world’s largest shipping companies.
About SCORR Marketing
SCORR Marketing, a full-service marketing and communications firm, is dedicated to achieving results for its global clients by combining strategy and creativity. SCORR has locations across North America and Europe. For more information, visit www.scorrmarketing.com.